The competition among the global auto giants is quite serious. Companies do not intend to give up leadership positions and compete not only in terms of latest products and superior technology, but however also attempt to get round every other in terms of capitalization.
Toyota beat Tesla and again topped the list of the most expensive car brands in the world

The competition among the global auto giants is quite serious. Companies do not intend to give up leadership positions and compete not only in terms of latest products and superior technology, but however also attempt to get round every other in terms of capitalization. From time to time, various analytical agencies compile brand ratings, thereby fostering competition between companies.

Thus, the analytical agency Millward Brown ranked BrandZ Top 100. The most expensive brand in this segment was Toyota. The brand was valued at 28.388 billion dollars. Over the past eight years, Toyota has only once given way to the leader of the American brand Tesla, but only for a few months. Moreover, the rating at that time was compiled by a completely different agency.

As for the BrandZ Top 100 rating, Toyota lost its place as the leader in 2012 to the BMW brand. True, the very next year she was rehabilitated and since then has never missed other companies forward. In general, the Japanese brand took 48th place in the rating, which is pretty good for a car company.

The TOP 5 most expensive car brands also included:

Mercedes-Benz – 21.35 billion dollars;
BMW – $ 20.52 billion;
tesla – 11.350 billion greenbacks;
Ford – 10.067 billion dollars.