Ford decided to abandon its huge sedan
The last Lincoln Continental will roll off the assembly line at the end of 2020. The reason for removing the model from the assembly line and abandoning the main phase of the logo becomes a drop in the call for premium sedans inside America. According to Lincoln spokeswoman Angie Kozleski, in the future, the brand will have a “full portfolio of crossovers, including an all-electric model.”
Ford decided to abandon its huge sedan
Ford’s premium division – Lincoln – decided to finally abandon sedans in favor of crossovers
The last Lincoln Continental will roll off the assembly line at the end of 2020. The reason for removing the model from the assembly line and abandoning the main phase of the logo become a drop in the call for premium sedans inside America. According to Lincoln spokeswoman Angie Kozleski, in the future, the brand will have a “full portfolio of crossovers, including an all-electric model.”
The company’s decision to phase out Continental was, at a minimum, surprising. Note, in Lincoln stated that they are adherents of sedans. Thus, the parent Ford reduces its presence in low-polar segments and concentrates in promising areas.
Speaking about the future of Lincoln, Kozleski noted that soon the company will have more news that it will share with reporters. Previously, a new piece of information may be about the electric crossover, the appearance of which is expected in late 2021 – early 2022
Lincoln brought Continental back to the market in 2016 after more than ten years of absence. But the interest caused by the sedan was not converted into solid sales. in the USA, they were able to sell 12,012 Lincoln Continental. In 2019, model sales fell to 6,586 units. it is anticipated that this 12 months the figure could be even lower, along with for such an objective reason as the coronavirus pandemic.
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